New YouGov research highlights growing support for British-made products and the businesses behind them.
These findings show that UK consumers are increasingly thinking about where products come from and actively looking for ways to support British manufacturing.
According to the research, 86% of UK consumers say they consider where a non-food product is made at least some of the time when making a purchase.
That is a clear sign that origin matters – for many shoppers, buying decisions are no longer based on price alone. Quality, trust, values and supporting the UK economy are also playing a bigger role.
The research also found that 70% of consumers would be more likely to buy a product displaying a clear Made in Britain logo. When shoppers can quickly recognise that a product has been made in Britain, it gives them confidence and helps them make informed choices – this shows how important clear labelling can be.
There is a major opportunity for British businesses.
These research findings should be encouraging for British manufacturers, retailers and businesses of all sizes. There is clear public appetite for British-made goods, and businesses that communicate their British credentials clearly may be better placed to win customer trust and grow their reach.
Every purchase has an impact. Choosing British-made products helps support jobs, investment, skills and communities across the country.
The message from consumers is clear: people want more British-made products, and they want to know when they are buying them.
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